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Yellow Pages website visitors are searching for a business to use, which helps you generate leads for your business. You can also search by category, rather than just keywords, which is unique. Are you enjoying this post? If so, be sure to subscribe for occasional email updates from our team! Your subscription has been confirmed. You'll hear from us soon. When you first visit the Super Pages website, you will see it has a different layout than other listing platforms.

It is more of an awareness tool, rather than a rating tool. If you want more calls to your business, this is the website for you. This unique feature may increase your leads. On Local. You will also see that they publish content for their blog. This is very different than most of these other websites because Local.

Their blog also helps drive traffic to their website, increasing the chance for your listing to be seen. In addition to the option of searching for keywords, on Cyclex , you can browse popular searches, cities, brands, and more.

1. Claim your Google My Business listing.

Foursquare is arguably the most unique website on this list. Their Swarm App helps users remember the places they have been by checking into businesses and reviewing them. Their city guide is more similar to Yelp or Google My Business. Creating a listing on Foursquare is a great option for business owners because of their two innovative search features.

This website not only allows you to create a listing for your business, but it also has a marketplace too! On the Lacartes website, businesses are able to sell their products as well as create business listings.

Should your business pay for the Yellow Pages Online? - AIC Technologies

If you sell tangible products, this might be the perfect business listing website for you! Hotfrog is another free business listing website that allows users to search by keywords and locations. On their website , they say 1. This website allows users to search based on popular categories, just like Cyclex. YellowBot features the most recent reviews on its website, which increases the chance of your business being found!

2. Events directory websites or Events Portals

Tupalo is a multi-feature website that gives users a few different abilities. Their users can search for local businesses just like the rest of the websites on this list, as well as make journal entries.


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These journal entries allow the user to jot down businesses they want to visit in the future. This is a great feature that could lead users to try your business. CitySquares does not focus on showing reviews. They just focus on giving businesses more visibility. Brownbook features business related reviews, comments and edits.

Keyword searches are most common in local search. Let's say you search for, "pizza in Lake Tahoe. Multiple businesses will show up as well as an option to see more locations. These first few businesses are what every person searching for pizza in Lake Tahoe will see. You can view their star rating, location, a brief description and hours, as well as pictures. If your listing is one of these first listings, every person searching for pizza sees your business and your chances of attracting new customers increases!

After seeing the list, a customer can click on a specific business for more information. Often people will search in Google Maps, where the functionality is the same. Google will generate the same list of businesses based on the proximity and relevance of each business listing.

Google generates a ranking out of five stars based on customer reviews. This is marketing gold if your reviews are high! Google automatically filters any listing lower than 4 stars. Reviews are a huge topic on their own, so check out this blog post for more information. For now, just know that star ranking is Google's way of aiding customers in their quick decisions. As you already know, the difference between 3 stars and 4 stars is enough to change a customer's mind. One of the most common misconceptions is assuming customers already know the name of your business.

Unfortunately, this generally isn't the case unless you run a huge chain. Especially for first-time customers, your business name is a total mystery.

All the customer knows is the product or service they are looking for. A Google Listing can help you show up for searches that may not mention your business name through keywords and categories.

From Yellow Pages ads to online marketing: Time to make the move?

Keywords are naturally occurring words that might show on the listings description or featured message. When writing the business description, business owners should focus on their services and benefits.


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Categories work similarly to keywords, except Google generates them in a specific place rather than allowing you to place them strategically throughout your business description. Categories work by distinguishing your service with more and more specific descriptions.

Effective use of categories will increase your searchability. The Featured Message is a 50 character field on your listing that gives a business the opportunity to concisely advertise themselves. This message could be a short description of the business, but is also an effective place to link to a deal, sale, or promotion that will take customers to the company website. Businesses who update their Featured Messages at least once a month tend to get a great deal more traffic to their websites.

Business owners should regularly update and maintain their Google Listing. That may include addressing any changes to hours, locations, or products, and adding new photos and updating descriptions.